Choosing A Business Opportunity – Starting Your Own Business

oPPORTUNITY MISSED OR TAKEN

Millions of people are desperate to escape the 9 to 5 grind. One popular alternative is to look for a business opportunity that turns you from an employee into a self-employed entrepreneur running your own business.

 

There are many good reasons why this can be a wise move. Being your own boss means you can set your own hours. This can be very important if you have small children, or simply want to spend more time at home. Working from home can also save valuable time if the alternative is spending two or three hours every day commuting back and forth to your workplace. And of course, working for yourself also gives you the opportunity to make a whole lot more money.

 

In other words, being your own boss gives you that valuable commodity called freedom. It sets you free from the limitations of being someone else's paid employee, and in return makes you responsible for your own future. As a self-employed entrepreneur, you are free to set your own hours, establish your own work habits, choose what work you will do or will not do, create your own products, drum up your own customers, and do what you have to do to make those customers happy.

 

And perhaps most importantly, when you are self-employed you are free to set your own prices and make as much or as little income as you are able. You will not have to answer to anyone other than yourself, your suppliers, and of course, the ever-present taxman after you become successful.

 

**How to get started -- Two Alternatives**

 

There are two obvious ways you can go about starting your own business. The first way is to quit your day job and launch full bore into your new business. We'll call this the "All or Nothing Approach". The second way is to continue on with your current employment and develop a business on the side, in your spare time. We'll call this the "Spare Time Approach".

 

Depending on your point of view, taking the All or Nothing Approach can be either an act of bravery or just plain recklessness. Unless you are independently wealthy, planning and timing are very important with this approach. That's because once you leave your previous employment your source of income will be gone, and you will have a limited amount of time to make your business work. It is a "sink or swim". And you can sink pretty quickly without a source of income.

 

So that means you should plan the changeover to self-employment very carefully. Every situation will be different. An acquaintance of mine was able to step from his quasi-government job into a private consulting business because he spent the last few months of his employment developing leads and contacts within his industry. When he went on his own, he had customers waiting in the wings and was able to more than double his income in his very first year.

 

But most of us are not so lucky. We do not have the quality leads or specialized skills. Nor do most of us have the opportunity to use our present employment to build a launching pad of potential customers before we take off into the wild blue yonder of self-employment. Most of us are starting from scratch with a few vague ideas, a questionable set of yet-to-be-defined skills, and severely limited income. So our venture into self-employment had better take off within a few months or we're likely to crash and burn.

 

That is why the Spare Time Approach is best for most new self-employed entrepreneurs. The Spare Time Approach lets you test your ideas, develop your skills, and build your business slowly. If you are unsure about the products or services you intend to sell, the Spare Time Approach lets you try out different product lines and see how well they fit in with your overall objectives. Often new entrepreneurs find that their first ideas are not realistic, or there is no market for the services they want to provide. Or they find they cannot charge enough to make any money providing the products or services they have chosen.

 

**Choose your product carefully**

 

Like all new entrepreneurs, whether you take the "all or nothing approach" or the "spare time approach" you should be very tight-fisted with your limited resources. That means do not invest any serious money in a product or business idea until you have checked it out thoroughly. The best way to "check it out" is to:

 

  • Talk to people who are already selling the product or service.

 

  • Establish the credibility of the person or company providing the product or service.

 

  • Make sure the company provides on-going support for their product(s).

 

  • Make sure there are no hidden or unexpected costs (such as franchise fees) that will eat away your profits.

 

This applies whether you are looking at an online product such as an MLM or affiliate scheme, or a more traditional product or service aimed only at local customers.

 

For example, an associate of mine produces Business Card Displays. The idea behind this product is that it provides new entrepreneurs with the opportunity to set up an advertising service for local businesses. With this product, the entrepreneur creates a network of displays placed in high traffic retail outlets like grocery stores, hair salons, and bowling alleys. Then local advertisers can place their business cards in one of the compartments in the displays across the network. If someone browsing one of the displays sees a service they are interested in, they just take a card for future reference.

 

Sure, it's not everybody's cup of tea. But for someone willing to put in a few months of hard work at the beginning, it is a pretty easy way to create a business that will return a handsome income for years to come.

 

And this manufacturer stands behind his product. He can show you examples of successful advertising networks where his displays are used. He will also provide testimonials and contact information from real people whom you can ask how well the product is working for them. And to top it off, he uses the product himself in a network of over 40 displays and can provide hands-on information about how it actually works in a real-life situation.

 

This is pretty rare in the world of "business opportunities". Many are run by "take the money and run" types who make wildly exaggerated claims about how successful you can be. But in many cases, they have never actually made the idea work for themselves.

 

As any successful entrepreneur will tell you, your choice of products is crucial to your success or failure. Many products are simply bogus ideas with no hope of working. And many others are designed to produce maximum profits for their creators, and minimum profits for people like you and me who sell them. So, no matter how hard you work, or how committed you are to be being successful, if you choose the wrong product you will be operating with a millstone around your neck.

Business Coaching

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http://CoachMaxwell.Com

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5 Simple Steps to Small Business Success on the Internet!

For years, the website design market used to fall into three separate entities for website design and development: (i) graphics and animation studios, specializing in custom graphic design and creative animations, (ii) website marketing/promotion firms, (iii) Web programming companies specializing in database-driven website development.

5 Simple Steps to Small Business Success on the Internet!

Nowadays, however, you get to see a fusion of these three entities in several dynamic Web Development and Promotion companies operating from any part of the globe. These web design, development, and web promotion firms are virtually allrounders that cater to a diverse range of clientele, include those coming up for creative web design, web databases CRM / ERP as well as for SEO (search engine optimization) needs.

 

Most small business firms all over the world heavily rely on the services of such web development firms as they usually cater to small business website design by providing web-based marketing methods that small companies can afford due to small budgets. Depending on the effectiveness of such web-based marketing, clients often see incredible successful results from clicks to conversion. There are some case studies which show that utilizing their marketing equation; some sites have gone from 10 leads a month to 300 leads. However, to achieve this is easier said than done. Web marketing firms that create a full plan for their clients using both the strategic and tactical methods crafted by specialists/consultants, in turn, are able to give small or large businesses increased sales. After all, that is the reason one can zero down on in order to be in business, right? To have more sales and offer value. Therefore, the objective behind any web development or website promotion project is to create a unique selling proposition through your website that can set you apart from your competition so your customers should only think of doing business with you, regardless of price.

 

Small business firms today look forward to the professional creative website design and strategic web development and web promotion companies for the simple reason that they want their site to have the look and usability of a Fortune 500 company site without having to spend huge bucks for it. Yes, it is definitely considered a plus if the website is designed as a tactical marketing tool that aims to engage and educate their clients in turn. And most of these businesses have a concern in their minds: can their web site provide a means to gather analytical data for them to offer better service for all?

 

Yes, definitely they can. However, for this, optimal, effective website design strategies need to be incorporated. In a word, small business clients should be enriched with at least some of these features in order to fetch more conversions:

* Cutting-edge small business website design, tailor-made to provide broad market exposure of the products and services to potential clients.

* Highly scalable digital website designs, aimed at boosting up the growth and realization of the full perspective of the small business houses.

* Small business website design strategies including full-featured e-commerce solutions, to help these businesses deploy cost-effective, powerful e-commerce stores.

* Customized search engine optimization services, based upon individual needs and goals.

 

However, there are umpteen so-called 'cheap, quick' solution-providers, and any small business firm must think twice before taking the plunge with them. Ideally, one should always trust a professional web development firm that gathers relevant information about their clients' business through hours of discussion, clear up ideas about the requirement, nature, and goal of the clients' business. Based on these details, experienced, skilled web designers and developers carry out extensive research to find out the best small business website solution. On the other hand, creative, innovative content writers create specific and unique content for small business website requirements, thereby enhancing business prospects. Finally, website maintenance and search engine optimization techniques that comprise scientifically proven techniques available at a competitive price are sure to give your business a boost. Flash Presentation, Multimedia Presentation, Multi-lingual website development, and E-Commerce integration solutions complement these customized website solutions for brightening the online and even the offline image of small business firms.

 

The Five Steps to Success:

 

To ensure the success of your small business through a unique website presentation, it is important that you develop a five-step process for creating websites that meet your customer's goals. Whether it is a small business firm eager to generate leads, sell online, provide information about their services, connect their vendors to their company electronically, or start an entirely new kind of service, this five-step process not only takes them from concept to completion, but also is the trademark of any Internet development company.

 

Consulting: Every website starts with an idea. Perhaps you've been thinking about developing a website or redesigning your existing site. At the consulting stage, a professional website development firm would strive to clear all doubts about the clients' requirements. Consultation for this usually comes free in case of small to medium-sized businesses.

 

Website Design: After the initial consultation, the website development firm solidifies the clients' ideas by creating a blueprint for their site by employing something they call "Strategic Design".

 

Website Development: The website development project is then handled by a creator' hive, composed of specialists who handle their own respective pieces of the site development. Remember, for successful website development, it is necessary to be handled by a versatile team of expert graphic artists, content writers, programmers, database specialists, and technical personnel. This ensures that a qualified professional handles each task of the given project.

 

Web Hosting: Since websites are an intricate interplay of graphics, text, programming and computer resources, building your site on a rock-solid web hosting foundation is critical to its marketing success.

 

Website Maintenance: Once the site is available to the public, it must be maintained with the help of ongoing updates and continued development to the site so that they don't give clients/visitors of the site a chance to complain about its quality and content.

There are new tools being developed every day in many different nitches. My school makes sure we give you the most up-to-date tools that actually work.

Check out my courses at Marketing Guru Academy.

Your Internet Business: How to Succeed Where Others Fail

If you're in the market for a business opportunity, the chances are good that you've explored a variety of ways to make money online and work from home. In truth, there are so many Internet business opportunities out there that it's almost impossible to tell the best from the rest. And the grim reality is that, while thousands of people launch online businesses in the hope of achieving financial freedom, the majority end up making very little money at all, or worse, paying out more money to their uplines than they're ever able to recoup.

 

The good news is that, with the right partnership, you can promote your existing business while multiplying your revenue streams. That way, you don't have to rely on a single, make-or-break source of income. It's a bit like planting a garden. It would never cross your mind to plant a single seed in the spring and count on that to feed your family throughout the summer. Instead, you'd plant many varieties of seeds, knowing that one or more will bear fruit as the season's progress.

 

The Internet business partner you choose should be one that can provide you the one thing that is the downfall of most work from home opportunities: “training”. All too often, people who intend to succeed come up against their own limitations and fail to properly market their products. In our garden analogy, that's like planting your seeds in a drought - why bother? The company you select should have a proven track record of Internet marketing success and give you the water spigot and hose you need to tend to your business garden.

 

So, make sure to look for a company that provides you with training on topics ranging from online and offline marketing to back-office functionality and goal setting. They should also be equipped to provide you with tutorials on a wide variety of powerful marketing techniques. After all, there's stiff competition on the Internet, and in order to successfully compete, you need to know all there is to know about methods such as article marketing, blogging, email marketing, banner advertising, press releases, pay-per-click advertising, and viral marketing - just to name a few.

 

At the same time, being knowledgeable about Internet marketing doesn't mean that you need to reinvent the wheel. Instead, look for a business opportunity that provides you with tools like professional lead capture pages, automated follow-up, a sales center, and a secure website. Ideally, they should also provide you with highly sought-after products that you can re-sell - items like audios, videos, software, templates, and guides. This way, you can increase those revenue streams by earning a healthy commission on every sale, and still have the professional infrastructure in place to promote your existing business.

 

When you know what to look for, it's not difficult to separate the best Internet business opportunities from the dregs. In no time at all, your seeds will have sprouted, your plants will bloom, and you'll be reaping a bountiful harvest.

What Makes A Successful Home Business Entrepreneur?

Studies have shown that successful entrepreneurs and home business owners possess the following characteristics. Do you?

  1. Do you have Self-confidence?

This is the magical power of having confidence in yourself and in your strengths and abilities. This isn't bravado or braggadocio but an unshakeable belief in yourself.

  1. Are you Achievement Oriented?

Results are gained by focused and sustained effort. You concentrate on achieving a specific goal, not just accomplishing a string of unrelated tasks.

  1. Are you a Risk Taker?

There is a chance of loss inherent in reaching for any goal, yet you have the confidence necessary to take calculated risks to achieve your goals.

So, which of these three main characteristics is the most important? Believe it or not, it is self-confidence.

Without self-confidence, nothing else is possible. If you don't believe in your abilities, then the first challenge that arises may knock you off the path to achieving your goals. Here are a few things to keep in mind for maintaining a higher level of self-confidence.

* Positive Thinking

It all starts with a positive attitude! Believing that something good will happen is the first step.

Negative thinking is just not allowed (so stop it right now). You must truly believe that there are no circumstances hard enough to deter you from reaching your goals.

Try the exercise created by French psychotherapist Emile Coue - every morning repeat "Every day, in every way, I am getting better and better." You might be surprised that this simple exercise has been getting results since the early 1900s!

Remember too, that positive thinking can be contagious. When positive thinking spreads, it can open doors to new ideas, customers, friends, etc.

* Persistent Action

All the positive thinking and believing in the world is useless if it is not applied towards a goal. You have to take action, no excuses allowed. This action must also be persistent. Trying once and then giving up is not going to be enough. Keep at it one step at a time. If you can't get by a certain step, then find a creative way to try again or go around it.

Entrepreneurs are people who make decisions, they take action and control their own destinies. They are often motivated by a spirit of independence which leads them to believe that their success depends on raw effort and hard work, not luck.

As Ronald Regan pointed out: Entrepreneurs and their small enterprises are responsible for almost all the economic growth in the United States.

Look ahead and see yourself where you want to be, maintain a strong belief in yourself and your skills, stick with it, and never give up. If you can do that, you're already halfway there!

We'll leave you with a couple of quotes from Sir Winston Churchill (1874 - 1965):

"Success is the ability to go from one failure to another with no loss of enthusiasm."

"For myself, I am an optimist - it does not seem to be much use being anything else."

Onwards!

Coach Maxwell

A Look at the Marketing Potential of Booklet Printing

Need to advertise your products? Want to communicate your latest services? Businesses often look for ways to advertise their product in the most inexpensive means. Booklet printing is one of the answers to the high cost of brochure printing. Full-color booklets are great for pamphlets, product booklets, annual reports, sales catalogs, and consumer catalogs among others.

There is no doubt that color adds life to any printed material. It enhances its appearance, thus, making it an effective means of communication. A well-chosen color for your booklet can mean the difference between a stirring material and a lousy piece of paper. Remember that your goal is to attract as many customers as possible and the right choice of color can help you do the job. Every time a customer takes hold of your booklet, it brings profit to your business and at the same time promotes your product to a larger audience.

Short Run Booklets 20160203_450x450

Cheap Booklet Printing – 5.5″ x 8.5″ Booklets Printing

Experts have said that full color increases name recognition and readership compared to black and white prints. The four colors namely cyan, magenta, yellow and black used in color printing creates many color shades that produce attractive printouts. When you use full-color printing you may be able to achieve color consistency. The computer-controlled inking and chemical mixing technique maintain consistent quality making full-color printing the choice of most businesses. Keep in mind though that the more inks you use, the more expensive it is. So, before you get a print job done, it is always a good idea to talk to your printer first. They can help you decide how many colors and which one to use in your print job to accomplish your goals.

Color printing can be very inexpensive especially if you use a standard weigh and color paper. Most printers today also have machines that can produce print jobs at faster turnaround time and lower prices. Remember also that the more you print, the lower the cost. So, consider bulk buying if you need a lot of copies of your booklets to reduce the printing cost.

Nonetheless, the possibilities that your booklet can give your business are endless. Thus, designing it effectively can help boost your business and increase cash inflows. Whatever your choice of colors and design, with careful planning you will be able to make the most out of your budget.

Looking Forward

Are you a marketer that has many products that work together?

Are you an Author, have your blog, a course or two, a coaching program and your speaking platform all centered around the same theme as me?

You might want to consider this form of advertising when doing trade shows, fairs, Expo’s, and the like.

Here’s why:

It will allow you to look more credible, serious, and you’ll look like the expert and go to person in your field.

By having all of your services in one place you can help your potential client to focus in on you and what you do. Also, it gives them the information they need if they have to go back and present you and your services to decision makers.

All your information in one spot!

The right type of marketing for the situation!

Your Secret Marketing Weapon

It seems paradoxical – the more you give away, the more people are willing to pay for your services – but it’s true. This exact approach has worked quickly and effectively for me for years. The key is that it’s got to be good and of high relevance to your target audience. This builds people’s confidence that you consistently know your stuff and that you can be counted on for long-term value. People soon realize that if you’re willing to give away such valuable expertise, think how great the solutions they pay for will be!

So how do you share your expertise with your target audience? Through writing and speaking. And it starts with being able to get your core ideas down on paper in a way that catches your audience’s attention and compels them to action.

If the idea of writing an article or giving a speech feels overwhelming, stay with me. I’m going to show you how easy it can be if you follow a basic formula that works every time.

Formula for Success

We’ve all stared at a blank page, at a loss for words or ideas…and wondered how in the world to write the article, proposal, report or presentation that’s due soon…with the deadline looming and no inspiration in sight. It’s the worst feeling and brings out the procrastinator in all of us.

Next time you’d rather clean out your desk than force yourself to sit down and write something, try this easy approach:

1) Brainstorm a short list of things that your clients struggle with. What problems drive them to you? Why are they willing to pay good money for your services? Remember, it’s not about you -- it’s about them, their pain, and their needs. This is now your list of topics for articles and talks.

2) Pick one topic and answer the following questions:

  • What’s the problem?
  • What’s the lost opportunity?
  • Why is this important to address?
  • What will happen if it’s ignored?
  • What’s your solution?
  • What tips do you have for implementing your solution?
  • What example can you use to illustrate your point?

3) Write your answers to these questions and don’t worry about how it flows or even that you’re using good grammar. Just get your ideas on paper (or into the computer). Notice that by now, you have at least a page written. Pat yourself on the back and keep going.

4) Go back and clean up what you’ve written, add a catchy title and some headlines to break up the text, keep your paragraphs short, add some bullets or numbers to guide the eye. Maybe add references or a diagram. Step back and review what you’ve done. By now, you’ve got an article!

5) Ask a couple of trusted colleagues, clients or friends for feedback on your draft – really do this because it helps! Plus, it’s a great confidence booster and low-risk way to share your writing with a small audience first.

6) Put your new article on your website, offer to send it as follow up when networking, send it to current clients, use it as the basis for getting booked for talks (more on how to in a future newsletter)…whatever you do, don’t let it languish. USE it as a way of sharing your expertise.